Upcoming Sales in the UK 2025: Dates, Deals & Smart Saving Tips

“Shopping is therapy”, as you might have heard a lot of people say. Honestly, it is! And who doesn’t love a good shopping spree where you can snap up your wish-listed items at amazing prices? As a budget-conscious shopper, I understand the importance of sales and the abundant savings that they bring with them. 

But how can you know when the best time to shop is and what benefits you can get? Just relax and sit back because you have the perfect person to help you find the best deals for you. 

Let’s dive into this comprehensive list of upcoming sales in the UK so that you don’t have to look around and find the best deals.

Sales Calendar at a Glance

Month	Sales or Event	Key Categories	Coupon Tips & Tools
January	Post-Christmas Clearances	Home, Fashion, and Decor	Use supermarket "world foods" aisles for cheap decor and online store returns
March/April	Easter Sales & Amazon Spring Days	School and Homeware	Clip Amazon & ASDA coupons,  use Honey extension for auto-apply savings
July (15–16)	Amazon Prime Day UK	Tech, Fitness, and Devices	Clip page coupons and stack promo codes for additional savings
August	Back-to-School Sales	Uniforms and Stationery	Tesco/Asda/George run 25% off; early bird gets stock
November	Black Friday & Cyber Monday	Electronics and  Fashion	John Lewis price match + Amazon Lightning Deals
December	Small Business Saturday & Boxing Day	Gifts, Furniture, and Tools	Use local voucher flyers + store apps for reserved stock

Top Money-Saving Tips & Coupon Hacks

Shopping is great and fun, but the fact that it puts a burden on your wallet is tough on us all. It's completely understandable, but what if I tell you that you don't need to think twice before buying anything? Trust me, it's possible. Check out these money-saving tips to save more: 

1. Install Browser Extensions

You can install and add a browser extension to get amazing promo codes and coupon codes. It acts as a personal assistant and helps you automatically apply coupons, compare and get you the best prices.

• Honey, Pouch, and TopCashback Notifier apply promo codes automatically at checkout.

• Honey has a database of UK-exclusive codes for Argos, Curry’s, Tesco, and more.

2. Combine Coupons + Promotions

If you are looking for huge discounts and deals, you can find a wide range of coupons and bundle offers that help you save extra on your orders. Several sites have promotional offers going throughout the year, such as a first-user discount or a welcome discount that will help you get huge savings on your purchase. You can also check out CouponBunch for exclusive deals and coupons all under one umbrella. 

• Stack voucher codes available on the main website or third-party sites with in-store discounts.

• Example: During Prime Day at Amazon, combine a 50% off discount with a welcome coupon to maximise savings.

3. Subscribing to the Newsletter

The best way to find out about the ongoing and upcoming offers is to subscribe to the brand's newsletter. There are also other sites available that help you track and set alerts about the upcoming sales and ping you with notifications when your favourite products are available at the lowest price.

• Tools like CamelCamelCamel and PriceSpy track Amazon & other UK retailers to help you learn more about the discounts in advance.

• Set alerts 30 days before major events (e.g., Prime Day, Black Friday).

4. Sign Up With New Emails

A wide range of brands offer first-user discounts, and you can avail this by signing up for their emails. You can sign up with as many emails as you wish to and this helps you get the first user discount multiple times.

Many stores offer first-time signup bonuses such as:

• IKEA: £10 voucher on a new Family account.

• Amazon: £5 off on orders £30 and more.

5. Loyalty Cards 

There are amazing benefits that you can get by becoming a member of the loyalty program. By becoming a member, you can avail exclusive discounts, early access to sales, free shipping and more.

• Boots Advantage, Tesco Clubcard, Nectar, and Lidl Plus are some of the loyalty programs that are often stacked with several coupon codes.

• Use cashback apps like Quidco and TopCashback during peak sales weeks.

Read more: Emma Sleep: Best Value Mattress Deals and Buyer's Guide for UK Sleepers

Major UK Sales Events in 2025

The best way to save is to shop for products during different times of the year. Several year-round sales offer you the best price on your favourite products. With a little patience and planning, you can get amazing budget-savvy deals on your wish-listed products.

January: Post-Christmas & Winter Clearance Sales

The post-Christmas time and the coming of the new year are some of the best times to shop. There are several clearance sales and end-of-year deals available, which offer you the best prices on your products.

• You can expect 50% to 80% markdowns across clothing, home décor, and holiday products.

• Primark, Argos, The Works, and more brands run early January clearances.

• Supermarkets like Tesco and Sainsbury’s have clear festive food and gift wrap.

Pro Tip: You can sign up for in-app notifications for bonus clearance deals.

Spring: Easter Sales & Amazon Spring Deal Days

Spring brings beautiful weather, and with the beautiful weather comes offers and discounts in abundance. You can find a huge number of deals and discounts that help you save more and get ready for the summer completely.

• Amazon hosts Spring Deal Days in late March, which is open to all shoppers.

• Easter promotions across M&S, ASDA, Boots (confectionery, toys, linens).

Pro Tip: Look for bundled offers on chocolates and kids' crafts.

July: Amazon Prime Day 

The Amazon Prime Day sale is the best time for Prime members to shop. You can enjoy huge discounts of up to 90% off on electronics, fashion, automotive, beauty and more. This is exclusively for Amazon Prime members, and there are exclusive deals and discounts perfectly curated for them. 

• Huge savings on electronics, smart home devices, and household staples.

• Members get 24-hour early access.

Deal Hack: Start a 30-day Prime trial in late June for access.

August: Back-to-School Sales

The time that your kids need to return to school is a time to shop for all the back-to-school necessities. You don't have to worry because with the back-to-school sales, you can shop for all your essentials at the best prices. 

• George at ASDA, Tesco F&F, and Sainsbury’s Tu provide bundle offers such as buy 3 get 2 free and up to 25% off discounts.

• Find all the stationery essentials and school supplies at great prices.

Pro Tip: Shop between 1st–15th Aug to beat stock shortages.

November: Black Friday & Cyber Monday 

This is the time that is considered the biggest shopping weekend in the UK. There are discounts on almost everything, and you can save up to 90%. This is the best time to shop in the UK because you will find the best deals at this time without a doubt.

• The UK’s biggest shopping weekend for gadgets, fashion, toys, and beauty.

• Secret Sales, Wayfair, and more offer deep discounts.

• Many deals begin up to 2 weeks in advance.

December: Small Business Saturday & Boxing Day

Find all the products from several small businesses and get great deals that are perfect for you. There is nothing better than receiving your favourite products at the best prices. This is the time to get ready for the holidays and bring on the holiday cheer.

• 6 Dec: Small Business Saturday offers indie store deals & community vouchers.

• 26 Dec: Boxing Day brings 50–70% markdowns at:

  • Debenhams

  • Boots

  • Currys

  • B&Q

Pro Tip: Arrive at stores by 9 AM or shop online from midnight.

Read more: Secret Sale UK Review and Promo GUIDE 2025: How to Save Big on Designer Brands This Summer

FAQs

What is the biggest sale in the UK?

The biggest sale in the UK is the Black Friday Sale that offers discounts of up to 90% off on clothing, footwear, accessories, electronics and many more.

Where can I look for coupons and discounts for maximum savings?

If you wish to maximise your savings, you can check out several discounts present on the brand's website and app. There are also other sites, such as CouponBunch, that help you find exclusive deals, discounts and more, all in one place.

What are some of the best times to shop in the UK?

Several year-round sales are going on in the UK that help you maximise your savings. Some of the sales are: clearance sale, Amazon Prime Day sale, black friday sale, back-to-school and more.  

Also Read: Unlock Big Savings with Tesco Mobile Coupons & Deals (2025 Guide)

Whether you're planning a major gadget upgrade or just refilling your kids’ school wardrobe, UK 2025 sales present a huge opportunity to shop smarter. By marking down the key shopping events and learning how to stack coupons, loyalty rewards, and browser tools, you're better positioned to grab serious savings.

Remember to shop early, set alerts, and don’t ignore local businesses during Small Business Saturday. With a mix of in-store discipline and digital tricks, you can glide through 2025 with a healthier bank balance and a bigger haul.

Now, your move is what sales are you most excited about in 2025? Drop your thoughts and share this guide with fellow bargain hunters.

For Beauty discounts and deals, you can also check out: Top Beauty Deals, Fragrances & Skincare at Notino