Sales Of The Year 2025:
Cyber Monday 2025 falls on Monday, December 1, 2025, but savvy shoppers can already find incredible deals starting from November 20th at major retailers. This year's event represents the biggest online shopping opportunity of the season, with retailers across the US and UK offering unprecedented discounts to kick off the holiday shopping season.
Unlike Black Friday, Cyber Monday focuses primarily on online deals, making it perfect for shoppers who prefer browsing from the comfort of home. With Amazon's Cyber Monday event running from November 29 through December 2, and most other retailers following similar extended timelines, shoppers have multiple days to secure the best discounts across all categories.
Black Friday: November 28, 2025
Cyber Weekend Begins: November 29, 2025 (Saturday)
Cyber Monday: December 1, 2025 (Monday)
Extended Cyber Deals: Through December 2-3, 2025
Amazon Black Friday Week: November 20 - December 1, 2025
This year's Cyber Monday promises to be the most significant yet, with retailers blending Black Friday and Cyber Monday into extended "Cyber Week" events. Early deals have already launched across major categories including electronics, fashion, home goods, and beauty, with some retailers offering up to 70% off select items.
The shift to longer sale periods means consumers have more time to compare prices, research products, and make informed purchasing decisions without the pressure of single-day flash sales.
Technology dominates Cyber Monday 2025, with jaw-dropping discounts on the latest devices and cutting-edge gadgets.
Laptops & Computers
Apple MacBooks
MacBook Air M4 (13-inch): MacBook Air M4 starts at $749 (was $999) at Amazon - 25% off with 16GB RAM and 256GB SSD
MacBook Air M4 (15-inch): Enhanced models with 16GB/24GB memory configurations at record-low prices
MacBook Pro M5 (2025): 14-inch models with M5 processor starting at competitive pricing
Windows Laptops
Dell Plus Copilot+ PC: 16" 2K touchscreen with AMD Ryzen AI 7 350, 32GB RAM, 1TB SSD at Best Buy
HP OmniBook 5: 16" 2K laptop with AMD Ryzen AI 7 350 - save $490.99 at Walmart
Microsoft Surface Laptop (2025): Snapdragon X Plus, 13-inch touchscreen, 16GB RAM - $549.99 (save $350) at Amazon
Samsung Galaxy Book4: Intel 7 150U, 15.6" display, 16GB RAM, 512GB SSD - $589 (save $110.99)
MSI Prestige 13 AI Evo: Ultra-light OLED display laptop - $999 (save $300)
Gaming Laptops
Alienware 16X Aurora: 16" 2.5K gaming laptop with Intel Core Ultra 9 275HX, 32GB RAM, NVIDIA RTX 5060, 1TB storage
ASUS ROG Zephyrus G16: 16" OLED 240Hz with Intel Core Ultra 9, 32GB RAM, NVIDIA RTX 5070 Ti 12GB, 1TB SSD
Lenovo LOQ 15.6": FHD 144Hz with Intel Core i7-13650HX, 16GB RAM, NVIDIA RTX 5060, 512GB SSD
Lenovo Legion Pro 7i: Intel Core Ultra 9 275HX, RTX 5070 Ti, 16" display, 32GB RAM, 1TB SSD - $1,899 (save $400.99)
Razer Blade 14 (2025): RTX 5070, AMD Ryzen AI 9 365, 32GB RAM, 2TB storage - $1,699 (was $2,699) - save $1,000!
HP Victus 15.6": FHD 144Hz with Intel Core i5-13420H, 16GB RAM, RTX 4050 - save $450.99
Desktop Computers
CyberPowerPC Gaming Desktop: Intel Core i5-14400F, NVIDIA RTX 5060 8GB, 16GB DDR5, 1TB SSD
CyberPowerPC AMD Build: Ryzen 5 8400F, NVIDIA RTX 5060 8GB, 16GB DDR5, 1TB SSD
CyberPowerPC AMD Build: Ryzen 7 8700F, AMD Radeon RX 7600 8GB, 16GB DDR5, 1TB SSD
Tablets & E-Readers
Amazon Devices
Fire 10 Tablet: 50% off—perfect for streaming, video calling, and e-reading
Kindle Paperwhite (2025): Newest generation with faster page turns, up to 16GB storage, waterproof
Fire TV 43": $229.99 with 4K resolution and Alexa integration
Apple iPads
iPad 10th Generation: Steep discounts across all color options
iPad deals expected across major retailers including Target, Best Buy, and Amazon
TVs & Home Entertainment
Premium OLED TVs
LG OLED TVs: Premium viewing experiences at competitive Cyber Monday pricing
Samsung QLED & Mini-LED TVs: Starting at $999 for 2024 models with 4K resolution
Sony Premium TVs: Discounts on 4K and 8K models with Dolby Vision and HDR10+
Budget-Friendly Options
TCL 98" QLED TV: Jumbo-sized entertainment at lowest prices of the year
Hisense 4K TVs: Strong value propositions across multiple screen sizes
Gaming & Audio
PlayStation 5 Pro: Enhanced performance with special Cyber Monday bundles
PlayStation Portal (Midnight Black): Remote play device at discounted rates
DualSense Controllers: Multiple colors available with significant savings
JBL PartyBox 720: Under $800 (from $1,100) - all-in-one sound system for parties
Bose Headphones: Luxury audio marked down by hundreds
Bowers & Wilkins: Premium headphones with major discounts
Smartphones & Accessories
Tracking & Accessories
Apple AirTags 4-Pack: Perfect stocking stuffers for keeping track of valuables
Ring Video Doorbell: Latest 2024 models with enhanced features
August WiFi Smart Lock: Significant savings on home security tech
Fashion retailers are offering some of the deepest discounts of the year across luxury, mainstream, and athletic wear.
Department Stores
Macy's Cyber Monday
Up to 75% off jewelry
Up to 70% off suits
60% off clothing
50% off handbags, wallets, and boots
Designer brands: Oscar de la Renta, Gucci, Altuzarra, Balenciaga
Target
50% off tech, video games, and home goods
25% off beauty and nutrition items
Extended store hours for convenient shopping
Nordstrom
Up to 60% off thousands of items, including designer brands
Popular Fashion Brands
Activewear & Athletic
Lululemon: Deep discounts on bestselling activewear and accessories
Adidas: Cyber Monday clothing and footwear deals across training and casual lines
Nike: Early access deals for members across sneakers and apparel
Contemporary & Casual
Madewell: 40% off sitewide (Nov. 20-29) - code: LETSGO
J.Crew: 50% off entire purchase
Banana Republic: 40% off everything site-wide
Old Navy: 50% off sitewide with deals starting at $2
Aritzia: 20-50% off, including SuperPuff jackets
ASOS (UK): Up to 60% off sitewide with unique discount codes
Luxury & Designer
Saks Fifth Avenue: $50 gift card with $200+ purchase, plus up to 50% off select items
Net-a-Porter: Up to 50% off premium designer pieces
24S: Up to 40% off with additional codes for extra savings
Monica Vinader: Up to 50% off sitewide (Nov. 17 - Dec. 4) with daily 50% flash sales
Footwear Deals
Athletic & Casual
Merrell: Up to 50% off (Nov. 26 - Dec. 3)
Sperry: Up to 50% off sale styles plus 20% off regular styles (Nov. 25 - Dec. 2)
Naturalizer: Up to 50% off for Black Friday, up to 60% off for Cyber Monday
Comfort & Lifestyle
UGG Boots: Discounts expected on popular styles
Dolce Vita: Major savings on select footwear
Accessories & Jewelry
Mejuri: 30% off with daily flash sales at 50% off
Monica Vinader: 30% off almost everything
Ana Luisa: Buy more, save more - up to 35% off when purchasing 4+ items
Jennifer Behr: 30% off statement hair accessories
Sunglass Hut: Up to 50% off online (Nov. 21 - Dec. 1)
Major Appliances
Lowe's: Early deals on GE, Whirlpool, Samsung, Frigidaire, Maytag and more
Mattress Firm: Up to $700 off select mattresses (through Dec. 9)
Avocado Green Mattress: Up to 20% off sitewide (Oct. 28 - Dec. 8)
Small Appliances & Kitchen
Keurig K-Mini: Compact coffee makers at significant savings
Cookware Sets: Multi-piece non-stick sets heavily discounted
Coffee Machines: Deals on premium brands and models
Microwaves, Kettles, Food Processors: Perfect for festive cooking
Home Decor & Furniture
Wayfair: Up to 70% off cookware, Christmas trees, furniture and more
Lulu and Georgia: Up to 30% off sitewide (Nov. 20 - Dec. 2)
Article: Up to 40% off (Nov. 17 - Dec. 1)
Balsam Hill: Up to 50% off artificial Christmas trees and seasonal decor
Bedding & Textiles
Brooklinen: Up to 40% off premium bedding and linens
Cozy Earth: Major discounts on luxury bedding essentials
Cleaning & Home Care
Dyson: Savings on vacuums and hair appliances up to $200 off
Shark: Vacuum cleaners and cleaning systems on sale
Vax: Competitive pricing on home cleaning solutions
Premium Beauty
Amazon: Up to 50% off Lancôme, IT Cosmetics, Ralph Lauren fragrances
Sephora: Daily advent-style deals with up to 30% off Urban Decay, Fresh, and more
Ulta: Up to 40% off skin care, hair products, and cosmetics
MERIT Beauty: 20% off sitewide (Nov. 24 - Dec. 1)
Specialty Beauty
Grande Cosmetics: Up to 30% off lash and brow products
Olaplex, Kerastase, Moroccanoil: Up to 30% off premium hair care
AESTURA: 20% off at Amazon and Sephora (Nov. 20 - Dec. 1)
Youth to the People: 30% off at Amazon (Nov. 21 - Dec. 1) and 30% off at Sephora on Cyber Monday
Wellness & Body Care
Victoria's Secret: Up to 30% off select products
Solawave: Buy one, get one free (Nov. 10 - Jan. 15)
SPANX: 30% off sitewide (Nov. 20 - Dec. 2)
Therabody: Up to $150 off bestselling massage devices (Nov. 20 - Dec. 6)
Fragrance
Maison Louis Marie: 25% off sitewide (Nov. 20 - Dec. 1)
MALIN+GOETZ: 20% off sitewide (Nov. 30 - Dec. 1)
LEGO & Building Toys
LEGO Sets: Up to 35% off at Amazon and major retailers
Amazon Toys: Up to 50% off bestselling toys including American Girl dolls
Classic Toys
Play-Doh: Discounted sets and creative play products
Hasbro Gaming: Board games and family entertainment
Nerf: Action toys and blasters on sale
Gaming Consoles & Accessories
Nintendo Switch 2: Bundle deals at $499 (console + Mario Kart World)
Nintendo Games: Select physical titles including Princess Peach, Zelda: Echoes of Wisdom ($40), Super Mario Odyssey, Splatoon 3 ($30)
Nintendo eShop: Cyber Deals Nov. 20 - Dec. 3 with holiday offers on select games
PlayStation 5: Console bundles and controller deals
Xbox: Gaming console and accessory discounts
PC Gaming
Gaming Monitors: High-refresh 4K and OLED displays from MSI, ASUS, HP OMEN
Gaming Keyboards & Mice: Precision peripherals at reduced prices
Racing & Flight Sim Gear: Thrustmaster, Playseat equipment discounts
Amazon's extended Black Friday Week runs from November 20 through December 1, with the official Cyber Monday event kicking off November 29. Prime members enjoy early access to exclusive deals, free shipping on 300+ million items, and up to 50% off across major categories.
Key Categories: Up to 50% off artificial Christmas trees, seasonal decor, Amazon devices (Fire tablets, Kindle, Echo, Fire TV Stick), electronics, beauty, toys, and fashion.
Pro Tip: Download the Amazon app for exclusive mobile-only deals and real-time notifications.
Walmart's aggressive pricing strategy and extended hours make it a top destination for Cyber Monday shoppers. Walmart+ members receive early access starting November 24 at 7 PM ET.
Highlighted Deals: Competitive laptop pricing, gaming systems, 4K TVs, home appliances, and toys with online-only exclusive pricing.
Target's two-day sale event delivers exceptional value across all categories with convenient same-day pickup and delivery options.
Standout Offers: 50% off tech and home goods, 25% off beauty and nutrition, extended December deals continuing beyond Cyber Monday.
Running December 1-2, Best Buy remains the tech enthusiast's premier destination. My Best Buy Plus and Total members receive exclusive bonus rewards: $5 bonus for every $50 spent on Doorbusters (up to $25).
Featured Categories: Gaming laptops (Alienware, ASUS ROG, Lenovo Legion), TVs, smart home devices, appliances, and accessories with both in-store and online availability.
Dell offers comprehensive deals on laptops, desktops, monitors, and accessories with free shipping on most orders year-round, including during Cyber Monday.
Special Features: Exclusive discounts on XPS, Inspiron, and Alienware gaming lines, plus business laptop deals. Trade-in program available for credit toward new devices.
Lenovo's extensive laptop lineup includes premium deals across ThinkPad (business), IdeaPad (consumer), Legion (gaming), Yoga (2-in-1), and mobile workstation series.
Why Shop Lenovo: Industry-leading quality, innovative designs, comprehensive product variety from entry-level to extreme performance workstations.
Extended weekend deals with exceptional reward opportunities make Kohl's a smart shopping destination.
Unique Benefits: Earn $15 Kohl's Cash per $50 spent, 25% off sitewide, free shipping on $25+ orders, exclusive Kohl's Rewards member coupons.
Amazon Europe's Black Friday Week runs from November 20 through December 1, offering customers fantastic deals across all categories. Prime benefits include fast, free delivery and exclusive early access.
Free Trial: New customers can sign up for a Prime free trial to unlock savings and fast delivery.
As the UK's leading electronics and appliances specialist, Currys offers both online and in-store deals starting from Black Friday through Cyber Monday.
Featured Categories:
OLED, QLED, and Mini LED TVs from Samsung, LG, Sony, TCL
Gaming laptops with NVIDIA RTX 50 series (MSI, ASUS, HP OMEN)
PS5 Pro and console bundles
White goods and kitchen appliances from major brands
Computing accessories and monitors
Special Deals: Additional three months of Apple Music free with select purchases.
Known for its price match guarantee and quality assurance, John Lewis offers trusted value across electronics, fashion, beauty, and home goods.
Shopping Perks: Free standard delivery on orders over £70, exclusive sales across top brands, comprehensive product range perfect for Christmas shopping.
Same-day collection on thousands of items makes Argos ideal for last-minute shoppers. Early deals already available on tech and toys.
Why Shop Argos: Convenient click-and-collect, competitive pricing, extensive toy selection, reliable delivery options.
Expect significant discounts on fragrance, beauty, electricals, and personal care from premium brands.
Anticipated Deals: Oral-B, Dyson, luxury perfumes, skincare, and cosmetics at competitive prices.
Fashion-forward shoppers can expect up to 60% off sitewide with unique discount codes available through deal sites.
Target Audience: Trendy, affordable fashion for men and women with next-day delivery options.
Fashion and home goods with flexible payment options make Very a popular choice for spread-out payments.
Sainsbury's Tu: 25% off everything during Black Friday sales
JD Sports: Athletic wear and sneakers with major markdowns
The Range: Homeware, DIY, and toys with regular deal updates
Fonehouse: Cyber Monday mobile phone deals with contracts from Vodafone, Talkmobile, and Three
Based on 2024 trends, mobile commerce is expected to account for over 55-60% of all Cyber Monday purchases in 2025. Smartphone shopping offers convenience, app-exclusive deals, and push notifications for flash sales.
Top Shopping Apps:
Amazon
Walmart
Target
Best Buy
ASOS
Currys
Shopify-powered independent retailers
Mobile Advantages:
Faster checkout with saved payment methods
Location-based deals and store pickup options
Push notifications for flash sales and restocks
App-exclusive discounts and early access
BNPL services continue growing in popularity, allowing shoppers to split larger purchases into manageable payments without interest (when paid on time).
Popular BNPL Services:
Klarna: Available at thousands of retailers
Afterpay: Fashion and lifestyle focus
Affirm: Electronics and bigger purchases
PayPal Pay in 4: Integrated across many platforms
Clearpay (UK): Popular for fashion and beauty
Caution: While convenient, ensure you can afford the payment schedule to avoid fees and credit impacts.
Create Wishlists Early: Add items to carts and wishlists at your favorite retailers to track price drops
Sign Up for Email Alerts: Get notified immediately when deals go live
Join Membership Programs: Amazon Prime, Walmart+, Best Buy Plus/Total, and retailer loyalty programs offer early access
Use Price Tracking Tools: CamelCamelCamel for Amazon, PriceSpy for UK retailers, Visualping for automated monitoring
Research Products in Advance: Read reviews, compare specifications, know what you want before sales start
Start Early: Many best deals sell out within hours on Cyber Monday
Compare Across Retailers: The same item may be cheaper at different stores
Check Return Policies: Most retailers extend holiday returns through January
Stack Discounts: Combine sales with credit card rewards, cash-back apps (Rakuten, Honey), and promotional codes
Act Fast on Doorbusters: Limited-quantity deals disappear quickly
Use Multiple Devices: Shop on both mobile and desktop to catch different deals
Read the Fine Print: Check warranty coverage, return windows, and shipping costs
Verify Authenticity: Stick to authorized retailers for electronics and high-value items
Screenshot Deals: Save proof of advertised prices in case of disputes
Check Historical Prices: Use tracking tools to confirm deals are genuinely good
Avoid Impulse Buys: Just because it's on sale doesn't mean you need it
Products perpetually "on sale" at the same price year-round
Last season's inventory marketed as current deals
Inflated "original" prices that make discounts seem bigger than they are
Products with limited reviews or questionable quality ratings
Deals that seem too good to be true (often are)
Black Friday traditionally focuses on in-store doorbuster deals and big-ticket household items like TVs, appliances, and furniture. However, most retailers now offer identical online deals.
Cyber Monday emphasizes online-exclusive deals, particularly strong for:
Tech accessories and gadgets
Fashion and beauty
Digital subscriptions
Travel deals
Smaller electronics
The Reality in 2025: The lines have blurred. Most retailers run continuous "Cyber Week" sales from Black Friday through Cyber Monday, with deals often identical or very similar. Some items may see deeper discounts on Cyber Monday, while others peak on Black Friday.
Best Strategy: Start shopping during Black Friday Week, monitor your wishlist items, and pounce when you see the best price—whether that's Friday, Saturday, Sunday, or Monday.
Based on historical trends and 2025 previews:
Strongest Discounts (30-60% off):
Electronics: Laptops, tablets, headphones, smart home devices
Fashion: Clothing, footwear, accessories from mid-range brands
Beauty: Premium skincare, cosmetics, fragrances
Toys: LEGO, action figures, board games
Home goods: Bedding, small appliances, cookware
Moderate Discounts (15-30% off):
Major appliances: Refrigerators, washers, dryers
Premium electronics: Latest iPhones, flagship TVs
Luxury fashion: Designer handbags, watches
Furniture: Sofas, bedroom sets, dining tables
Limited Discounts (5-15% off):
New gaming consoles (Nintendo Switch 2 is unlikely to see major discounts)
Just-released products
Already-discounted items
Many retailers extend return windows during the holiday season:
Amazon: Returns often accepted through January 31, 2026 for holiday purchases
Target: Extended returns on items purchased in November-December
Walmart: Holiday return window through mid-January
Best Buy: Extended return periods for My Best Buy members
Gift Receipt Tip: Request gift receipts for purchases intended as presents, allowing recipients to exchange without seeing purchase prices.
As conscious consumerism grows, consider these factors:
Sustainability: Look for products with eco-friendly certifications, recycled materials, or carbon-neutral shipping
Circular Economy: Check for refurbished, open-box, or certified pre-owned options (often 20-40% cheaper)
Ethical Brands: Support companies with transparent labor practices and fair wages
Package Consolidation: Combine orders to reduce shipping emissions
Quality Over Quantity: Invest in durable products rather than disposable fast fashion
Monday, December 1, 2025, though deals typically run from November 29 - December 2.
No, but Prime members get early access, exclusive deals, and free fast shipping. A free 30-day trial is available.
They're generally comparable. The best strategy is to shop both and buy when you see the best price.
Many retailers launch deals at midnight EST/PST, with additional flash sales throughout the day. Peak shopping hours are typically 8-10 PM.
Some retailers like Best Buy, Target, and John Lewis offer price matching. Check individual store policies.
Shop only at reputable retailers, use secure payment methods, avoid deals from unknown sellers, and be wary of phishing emails.
Yes! Many "Cyber Week" sales continue through early December, and retailers offer ongoing holiday promotions throughout the month.
Cyber Monday 2025 presents an unparalleled opportunity to save on gifts, household essentials, and those items you've been eyeing all year. The key to success lies in preparation: know what you want, research prices in advance, set a budget, and act decisively when genuine deals appear.
Whether you're upgrading your tech, refreshing your wardrobe, or crossing names off your holiday gift list, Cyber Monday offers something for every shopper. Remember that the best deal is one that meets your actual needs at a price you can afford—not just the biggest percentage off.
Final Pro Tips:
Bookmark your favorite retailer sites and deal pages
Enable push notifications from shopping apps
Set price alerts on items you're monitoring
Have payment information saved for quick checkout
Don't wait if you see a great deal on a limited-quantity item
Keep your budget in mind despite tempting discounts
Happy shopping, and may your Cyber Monday 2025 be filled with incredible deals and satisfying savings!
This comprehensive guide is based on verified information from major retailers' 2025 Cyber Monday announcements and historical trends. Prices, availability, and specific deals are subject to change. Always verify current pricing and terms before making purchases.